Browsing Книга Психология / Livre Psychologie by Author "Петрова, Анелия"

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Престижно потребление и мода

Петрова, Анелия; Petrova, Anelia (Университетско издателство "Св. Климент Охридски", 2010)

The study deals with the problem of prestigious consumer behavior and its functions – namely, to help the identification of the personality and to “demonstrate” its position in the social hierarchy. The trade mark is ...
Престижно потребление и реклама

Петрова, Анелия; Иванова, Дамяна; Petrova, Aneliya; Ivanova, Damyana (2014)

The paper presents the relationship between prestige-seeking consumer behavior and its refl ection in advertising. Prestige as a motive for consumption is included as the most often met values that consumers oriented to ...