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Sofia University "St. Kliment Ohridski"

Browsing by Author "Ivanova, Damyana"

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Browsing by Author "Ivanova, Damyana"

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  • Миграционното поведение : мотивационен аспект 
    Krumov, Krum; Larsen, Knud; Ommundsen, Reidar; Veer, Kees van der; Ivanova, Damyana; Hristova, Plama; Ivanova, Silvia; Крумов, Крум; Ларсен, Кнуд; Омундсен, Рейдар; Веер, Кийс ван дер; Иванова, Дамяна; Христова, Плама; Иванова, Силвия (СУ "Св. Климент Охридски", Философски факултет, 2010)
    The present paper considers the motivation aspect of the migration behaviour. A theoretical survey of the main theoretical conceptions of motivation is presented. Empirical research is conducted in the indicated problem ...
  • Престижно потребление и реклама 
    Петрова, Анелия; Иванова, Дамяна; Petrova, Aneliya; Ivanova, Damyana (2014)
    The paper presents the relationship between prestige-seeking consumer behavior and its refl ection in advertising. Prestige as a motive for consumption is included as the most often met values that consumers oriented to ...