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Please use this identifier to cite or link to this item: http://hdl.handle.net/10506/996

Title: Потребителското удовлетворение в експериментални условия.
Authors: Georgiev, N
Mengov, George
Keywords: Consumer satisfaction
Economic experiment
Multinomial logit modelling
Issue Date: 20-Mar-2013
Abstract: We conducted an experiment in economic psychology investigating the role of consumer satisfaction in the choice of future supplier of a fictitious good. By adopting a statistical approach with an econometric slant, we obtained a regression model achieving Radj2 of almost 0.80, a figure which was confirmed with an additional test sample. Further, a multinomial logit model predicted correctly which supplier among four competitors would be chosen in 37.87% of all 272 cases, a substantial increase above the 25% prior probability. Yet, certain methodological issues have emerged that cannot be easily dealt with within the traditional statistical approach
Description: Георгиев, Н. и Менгов, Г. (2012) Потребителското удовлетворение в експериментални условия. Годишник на СУ „Св. Климент Охридски“ – Стопански факултет, (ISSN 1311-8420), [под печат]. Georgiev, N.G. and Mengov, G. (2011) Consumer satisfaction in experimental setting. Yearbook of the Faculty of Economics and Business Administration of Sofia University St. Kliment Ohridski, vol. 10. [forthcoming].
URI: http://hdl.handle.net/10506/996
Appears in Collections:Statistics and Econometrics / Статистика и иконометрия

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