Икономиката на услугите – пазараната ниша на библиотеките

Abstract

The influence of the service economy constantly increases and with regard to that the market niche nowadays could be found in two areas: price and service. Due to the fact that the price decrease could be achieved through a product innovation, which requires serious finance funding, public organizations as libraries are more likely to find their niche in the service area, where the excellent service quality is of a great matter. Unfortunately, the 2010 annual reports of the libraries in Bulgaria don’t focus on the service quality. Most probably, it is due to the fact that there was no strategy for the development and assessment of the library. A solution to this issue could be found in the new law for the public libraries, but as the service quality is achieved by well-designed technology and human resource, an automated system for human resources, which could identify the existing qualification level of every librarian and future development and assessment would built the market niche of the libraries in the new economy situation.