Research at Sofia University >
Faculty of Philosophy >
Годишник на Софийския университет „Св. Климент Охридски”, Философски факултет >
Книга Библиотечно-информационни науки / Livre des Sciences de l’information et des bibliothèques >
Т. 2. Библиотечно-информационни науки >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10506/355

Title: The Development of Publishing, Book-selling and Library Advertising Tehnologies in the Context of the World Advertising History
Other Titles: Развитие книгоиздательских, книготорговых и библиотечных рекламых технологий в контексте общемировой истории рекламы
Authors: Borisova, Olga O.
Keywords: Russian libraries
Issue Date: 2010
Publisher: St. Kliment Ohridski University Press
Citation: Борисова, О. О. Развитие книгоиздательских, книготорговых и библиотечных рекламных технологий в контексте общемировой истории рекламы. // Годишник на Софийски университет "Св. Климент Охридски", Философски факултет, Книга Библиотечно-информационни науки, Т. 2, 2010, с. 209-225.
Series/Report no.: Annual Book;Tome 2, 2010
Abstract: The origin of advertising in Europe in connection with a public division of labour, its specialization and development of commodity and services market. The occurrence of initial forms of advertising. The penetration of advertising methods into activity of libraries: Middle Ages, Renaissance, the Enlightenment. The Advertising functions of catalogues of monastic and other libraries, publishing catalogues. The origin of the legislation on advertising. The Occurrence in second half of the XIX century of advertising, bench exhibition and poster. The Use of the term „advertising” in the Russian library science in the XIX – at the beginnings of XX centuries. The achievements of the American libraries in area advertising in the beginning of XX century and its use by the Russian libraries. Main features of development advertising – propaganda technologies in conditions of the totalitarian state, their propaganda and orientation. The Practice of carrying out of advertising propaganda campaigns, so called „days”, „weeks”, „monthes” of the book and library, library campaigns, public reports of libraries etc. The Replacement in professional communication of the term „advertising” by terms „propagation” or „evident propaganda” in the middle of 1930th. The absence of concept „advertising” in professional communication of the end of 1930–1980th. The occurrence of special advertising – book transfers on radio and TV in 1970-80е years. The revival of book and library advertising in Russia at the end XX – the beginning of XXI centuries. The system approach to the organization of advertising and information activity, advertising actions. The Anniversary advertising campaigns in libraries. The further development of all kinds of library’s advertising.
URI: http://hdl.handle.net/10506/355
ISSN: 1313-4256
Appears in Collections:Т. 2. Библиотечно-информационни науки

Files in This Item:

File Description SizeFormat
7Borisova.pdf427.19 kBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback