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Please use this identifier to cite or link to this item: http://hdl.handle.net/10506/2494

Title: МЕДИИ И КОМУНИКАЦИИ. Научен сборник на докторанти от Факултета по журналистика и масова комуникация, т. 2
Other Titles: MEDIA AND COMMUNICATIONS. Scientific collection of doctoral students from the Faculty of Journalism and Mass Communication, vol. 2
Authors: Колектив
Keywords: media
public relations
Issue Date: 20-Jul-2022
Series/Report no.: Медии и комуникации;т. 2
Abstract: The collection contains articles and studies of doctoral students in the doctoral program "Media and Communications" in the professional field "Public Communications and Information Sciences", which present the achievements of young scientists from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski. Media literacy; new media art; building a personal image; regional identity; management strategies of business organizations; marketing techniques; social media; dialogue in digital marketing communications; alternative problems of digital advertising - the wide range of thematic and research fields of the publications in this collection testify to the integral character of the scientific specialty "Media and Communications".
URI: http://hdl.handle.net/10506/2494
ISBN: 978-954-07-5504-5
Appears in Collections:Електронна библиотека "Медии и комуникации"

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