МЕДИИ И КОМУНИКАЦИИ. Научен сборник на докторанти от Факултета по журналистика и масова комуникация, т. 2

Abstract

The collection contains articles and studies of doctoral students in the doctoral program "Media and Communications" in the professional field "Public Communications and Information Sciences", which present the achievements of young scientists from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski.

Media literacy; new media art; building a personal image; regional identity; management strategies of business organizations; marketing techniques; social media; dialogue in digital marketing communications; alternative problems of digital advertising - the wide range of thematic and research fields of the publications in this collection testify to the integral character of the scientific specialty "Media and Communications".