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Please use this identifier to cite or link to this item: http://hdl.handle.net/10506/144

Authors: Reeves-Ellington, Richard
Palmer, Gillian
Nikolov, Roumen
Issue Date: 6-Mar-2002
Publisher: The 2002 Conference of the International Academy of E-Business, Orlando
Citation: Reeves-Ellington, R, Palmer, G., Nikolov, R.(2002), Emmerging Commercialization of Learning, The 2002 Conference of the International Academy of E-Business, Orlando, March 6- 11, The eBusiness Review Journal,Vol. II, pp. 211-214
Abstract: Technology innovation drives the current elearning market but recent events suggest this model is failing economically. Alternately a market driven by learners, rather than technology is more likely to be competitive and profitable. We examine elearning within the context of a developing academic and skills educational market to pose the question: do existing suppliers (old and new) meet the new market needs? Using Porter’s competitive environment model to analyse the current market position of universities, publishers and other education providers within the Reeves-Ellington Producer/Consumer Framework. The authors examine what an elearning customer research model might look like by using a customer -Reeves- Ellington’s supplier within the Kaplan and Norton Balanced Scorecard approach and the Palmer Learning Design Framework
URI: http://hdl.handle.net/10506/144
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