The effectivness from participation at Tourist fairs and exhibitions

Abstract

Tourist fairs and exhibitions have a key importance for marketing and communication policy of tourism companies. They are effective tool for development of tourism industry and have favorable impact on the whole activity of the tourist organizations. The results and advantages and benefits from participation are multifaceted and complex, measured both as return of investment and sales increase and also as positive effect on the efforts for popularity, promoting positive image and increase of market coverage. Moreover, tourism fairs and exhibitions are place for two-way communication and feedback between participants, characterized by high concentration in time and place of supply and demand.