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Please use this identifier to cite or link to this item: http://hdl.handle.net/10506/1096

Title: Beyond the tangible contours of tourist behavior
Authors: Mileva, Sonia
Keywords: Tourist behavior, intangible and tangible contours, marketing perspective
Issue Date: 21-Apr-2013
Abstract: New information technologies radically change the model of tourist behavior primarily in terms of information search, purchase of travel products, consumption and saving experience. Although it is impossible to fully anticipate and shape tourist behavior, tourists can be seen from the most tangible contours - as a user of new information technologies and actor and co-producer of the tourist product, but not underestimating what remains beyond the tangible. In contemporary societies people will increasingly search for answers to life problems in unusual ways. Tourism is one of the possible ways for escapism and finds the needed answers. This new understanding and approach of intangible contours of tourist behavior is undeveloped marketing perspective and should not be underestimated.
Description: Mileva S. (2011) Beyond the tangible contours of tourist behavior // “Science & Research” Vol 1/2011 pp. 35-41
URI: http://hdl.handle.net/10506/1096
Appears in Collections:Industrial Economics and Management / Икономика и управление на отраслите

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