Browsing Faculty of Economics and Business Administration by Subject "Affective Balance Theory"

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THE ECONOMIC AGENTS’ UTILITY FUNCTIONS: A MATHEMATICAL PSYCHOLOGY APPROACH

Mengov, George; Nikolova, Svetla (Publishing house "St. Kliment Ohridski", 2009-12)

We briefly review the state-of-the-art in decision studies and suggest that a promising way forward is offered by the mathematical theory of Pavlovian conditioning (Grossberg & Schmajuk, 1987) and by its subset, Affective ...
Utility function derived from affective balance theory

Mengov, George; Nikolova, S (2013-03-20)

We propose a novel way to define a utility function, which is based on the differential equations of Affective Balance Theory. Introduced in 1987, that theory is more general than the Nobel Prize winning Prospect Theory, ...