EMERGING COMMERCIALIZATION OF ELEARNING

dc.contributor.author	Reeves-Ellington, Richard
dc.contributor.author	Palmer, Gillian
dc.contributor.author	Nikolov, Roumen
dc.date.accessioned	2009-05-07T12:10:04Z
dc.date.available	2009-05-07T12:10:04Z
dc.date.issued	2002-03-06
dc.identifier.citation	Reeves-Ellington, R, Palmer, G., Nikolov, R.(2002), Emmerging Commercialization of Learning, The 2002 Conference of the International Academy of E-Business, Orlando, March 6- 11, The eBusiness Review Journal,Vol. II, pp. 211-214	bg_BG
dc.identifier.uri	http://hdl.handle.net/10506/144
dc.description.abstract	Technology innovation drives the current elearning market but recent events suggest this model is failing economically. Alternately a market driven by learners, rather than technology is more likely to be competitive and profitable. We examine elearning within the context of a developing academic and skills educational market to pose the question: do existing suppliers (old and new) meet the new market needs? Using Porter’s competitive environment model to analyse the current market position of universities, publishers and other education providers within the Reeves-Ellington Producer/Consumer Framework. The authors examine what an elearning customer research model might look like by using a customer -Reeves- Ellington’s supplier within the Kaplan and Norton Balanced Scorecard approach and the Palmer Learning Design Framework	bg_BG
dc.language.iso	en	bg_BG
dc.publisher	The 2002 Conference of the International Academy of E-Business, Orlando	bg_BG
dc.subject	COMMERCIALIZATION	bg_BG
dc.subject	ELEARNING	bg_BG
dc.title	EMERGING COMMERCIALIZATION OF ELEARNING	bg_BG
dc.type	Article	bg_BG
dc.relation.citedbygoogle	1	bg_BG