Beyond the tangible contours of tourist behavior

Abstract

New information technologies radically change the model of tourist behavior primarily in terms of information search, purchase of travel products, consumption and saving experience. Although it is impossible to fully anticipate and shape tourist behavior, tourists can be seen from the most tangible contours - as a user of new information technologies and actor and co-producer of the tourist product, but not underestimating what remains beyond the tangible. In contemporary societies people will increasingly search for answers to life problems in unusual ways. Tourism is one of the possible ways for escapism and finds the needed answers. This new understanding and approach of intangible contours of tourist behavior is undeveloped marketing perspective and should not be underestimated.