Research Archive
Sofia University "St. Kliment Ohridski"

Browsing by Subject "marketing research"

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Browsing by Subject "marketing research"

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  • MARKETING RESEARCH IN FAIRY TALES 
    Krasteva, Neviana (Publishing House Sofia University "St. Kliment Ohridski", Sofia, 2011-11-01)
    The study investigates the basic principles of marketing research and gives examples from fairy tales for the importance and possible implementation of marketing theory.